Pedro Baranda was named president of Otis Elevator Company in February 2012.
Prior to this position, Baranda served as president, South Europe and Middle East Area (SEMA), a position he held since January 2009.
Baranda began his career at United Technologies Corporation (UTC) in 1993 as a research engineer at the United Technologies Research Center in Madrid. In 1997, he was transferred to the Otis Engineering Center (OEC) in Farmington, Conn., as principal engineer. In 2001, Baranda was named director, new equipment, Otis Mexico and in 2002 was appointed managing director, Otis Portugal. In 2004, he was named general manager, Otis Spain. In 2006, Baranda was appointed managing director, Otis Spain and became a member of the Otis Executive Committee.
In 2000, Baranda was among a team of Otis engineers who earned the George Mead Medal - the highest engineering honor given by UTC - for the concept of using a coated steel belt in the Gen2® elevator system.
He holds a bachelor's degree in mining engineering from the University of Oviedo in Spain, a doctorate in engineering from Rutgers University in the United States, and a Master of Business Administration from Massachusetts Institute of Technology (MIT), also in the United States.